Interest in marketing has grown over the past decade. Casual observers are drawn to the glamour and sex appeal from shows such as AMC's Mad Men.
Mad Men is not a reference to the characters style or even state of mind. It is from a far less glamorous reference to the location of the firm, Madison Avenue. In fact, marketing in today's environment is far less instinctual and involves a great deal of planning and knowledge about customers and their needs. marketing has evolved into a field where analytics and creativity go hand in hand to create messages that resonate with customers.
And if marketers are successful, they are able to influence behavior.
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