The 4 P's of Marketing - Overview

(It will be wise to remember these four  P's for the exam!)

Good Afternoon class & other visitors!

Today we will begin our discussion of the four P's of marketing.  They are commonly known as the "marketing mix" and are essential to a further understanding of marketing. The marketing mix is a planned mix of the controllable elements of a product or service's marketing plan.  The four elements are: Product, Price, Place and Promotion.  Marketers must use these tools in the right combination that serves the needs of the company's customers.  The trick is to do this while generating income (the goal of any company).  We will get to know each one better in the coming class periods and posts!  

For now, watch the video below prior to the next class period.  There will be a short (2 question) quiz at the start of class on Thursday based upon the video.  It will be an easy 5 points if you watched the video and a bit more difficult if you haven't. ;)